The Medium is the Massage

http://en.wikipedia.org/wiki/The_Medium_Is_The_Massage

The book itself is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.

http://en.wikipedia.org/wiki/Marshall_McLuhan

Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.
McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented.

http://en.wikipedia.org/wiki/The_medium_is_the_message

"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

http://en.wikipedia.org/wiki/Quentin_Fiore

Quentin Fiore is noted especially by his designs of the 1960s, where he mixed text and images, different sizes of type and other unconventional devices to create dynamic pages that reflected the tumultuous spirit of the time. In the words of critic Steven Heller, Fiore was "as anarchic as possible while still working within the constraints of bookmaking".